YOUFOODZ
YOUFOODZ
THE PROBLEM
In a saturated wholesale market with multiple competitors, Youfoodz has lost its brand identity in the on-the-go snack category. The original simplistic, cost-saving packaging helped have 100% control over variable data but was lost on in-store shelf displays.
In a saturated market, Topdeck has lost its brand identity in the youth group travel sector. Instagram travel pics are inspiring but much like Topdeck it's starting to feel artificial and superficial. That Bail swing. That canoe on a lake. That Iceland plane.
In a saturated market, Topdeck has lost its brand identity in the youth group travel sector. Instagram travel pics are inspiring but much like Topdeck it's starting to feel artificial and superficial. That Bail swing. That canoe on a lake. That Iceland plane.
Design a campaign to roll out across all touchpoints that will increase revenue, attract new customers and create brand awareness. While Taking advantage of the winter menu launch as this is the biggest of the year for home deliveries.
PROJECŦ GOALS
PROJECT GOALS
1
UNIQUE NEW CONCEPTS
2
DEVELOP A NEW SNACKS STYLE GUIDE
3
CREATE INTEREST FOR WHOLESALE RETAILERS
4
INCREASE WHOLESALE SALES
DYNAMIC HTML5
ANIMATED BANNERS
5
INCREASE DIRECT SALES
RESEARCH METHODS
RESEARCH METHODS
ENDEAVOURING TO CREATE A SIMPLE & HONEST OUTCOME WE CONDUCTED A SERIES OF ONE ON ONE INTERVIEWS WITH CUSTOMERS AND WHOLESALE BUYERS TO BETTER UNDERSTAND THE SCOPE. WE STRIVED TO BE ADAPTABLE WITH THE ONSITE PRODUCTION TEAM TO MAKE SURE THEY WERE ALSO APART OF THIS PROCESS AND USED THE MOST SUITABLE METHODS BASED ON THIS.
ENDEAVOURING TO CREATE A SIMPLE & HONEST OUTCOME WE CONDUCTED A SERIES OF ONE ON ONE INTERVIEWS WITH CUSTOMERS AND WHOLESALE BUYERS TO BETTER UNDERSTAND THE SCOPE. WE STRIVED TO BE ADAPTABLE WITH THE ONSITE PRODUCTION TEAM TO MAKE SURE THEY WERE ALSO APART OF THIS PROCESS AND USED THE MOST SUITABLE METHODS BASED ON THIS.
1
1
WHOLESALE & CUSTOMER INTERVIEWS
CUSTOMER & RETAILER INTERVIEWS
2
2
MARKET RESEARCH ANALYSIS
MARKET RESEARCH ANALYSIS
3
3
DESIGN WORKSHOP
CUSTOMER SURVEYS
4
4
PROTOTYPE
DESIGN WORKSHOP
5
5
PRINT TESTING
PROTOTYPING
OUTCOMES
OUTCOMES
ENGAGING PERSONALITY HELPS SELL THE BRAND
ENGAGING PERSONALITY
HELPS SELL THE BRAND
Current packaging had a reputation of being a "home brand" product and was not the fun personality often aligned with Youfoodz products. In an ever-competitive market for prominent shelf space in retailers, we found this was a major hindrance for re-ordering.
In a saturated market, Topdeck has lost its brand identity in the youth group travel sector. Instagram travel pics are inspiring but much like Topdeck it's starting to feel artificial and superficial. That Bail swing. That canoe on a lake. That Iceland plane.
In a saturated market, Topdeck has lost its brand identity in the youth group travel sector. Instagram travel pics are inspiring but much like Topdeck it's starting to feel artificial and superficial. That Bail swing. That canoe on a lake. That Iceland plane.
Current packaging had a reputation of being a "home brand" product and was not the fun personality often aligned with Youfoodz products. In an ever-competitive market for prominent shelf space in retailers, we found this was a major hindrance for re-ordering.
LACHLAN SPENCER
Australia always was and always will be Aboriginal land. I acknowledge this fact and I do my utmost to pay respect to the traditional custodians of the land where I live, learn and work.
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