NEW AUDIENCES ARE THE LIFEBLOOD OF THE BRAND
NEW AUDIENCES ARE THE
LIFEBLOOD OF THE BRAND
A new range of meals needs to be developed to reinvigorate the menu on a more seasonal timeline. Alongside the new menu launch, a brand campaign needs to generate excitement and spark interest to potential new customers.
In a saturated market, Topdeck has lost its brand identity in the youth group travel sector. Instagram travel pics are inspiring but much like Topdeck it's starting to feel artificial and superficial. That Bail swing. That canoe on a lake. That Iceland plane.
In a saturated market, Topdeck has lost its brand identity in the youth group travel sector. Instagram travel pics are inspiring but much like Topdeck it's starting to feel artificial and superficial. That Bail swing. That canoe on a lake. That Iceland plane.
Research into the preprepared meals category found that individuals struggled with the product being sold fresh and not frozen like all of our competitors. To win this new audience a strong brand campaign was needed that would be educational, visual and inspiring.